Despite the lukewarm response for the iPad mini -- it's a little bit pricey, and the screen isn't fantastic -- I arrived at Apple's flagship 5th Ave cube at 6:45 a.m. to buy one. I wasn't surprised to find that the line had already stretched halfway down the Street.
What's surprising to me is not that the line wrapped from 5th Avenue in Manhattan all the way past Madison Ave, but that Apple switched up a key part of its wait process.
Today, iPad mini's will not go on sale until 10 a.m. Typically products are sold starting at 8 a.m.
I'm not sure if this is a New York-specific thing because of the hurricane, or if Apple is starting something new: making people wait longer.
The 8 a.m. time-slot allowed customers to get in, before work, get their shiny new gadget and make it to work at a reasonable hour. 10 a.m. doesn't.
I hope that this is a one-time thing and Apple doesn't start selling all new flagship products at a much later, 10 a.m.
For now, I'll wait the 2 extra hours. And really, considering what's happened to other parts of New York City, it's not that big of a deal.
Source: http://www.businessinsider.com/apples-ipad-mini-launch-is-behind-schedule-in-new-york-2012-11
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